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About Qualitative Research
Many of the leading businesses, such as Google, Microsoft, or Apple, now utilise qualitative research in their market research divisions, as well as governments and counsels in order to better understand their day-to-day lives.
When percentages and numbers just aren’t enough, and you’re looking to really understand your staff or your consumer, developing and refining your qualitative skills is a necessity. Being able to critically read qualitative research, and produce your own qualitative projects, will provide you with the skills you need to really understand the 21st-century business environment.
This course provides you with the chance to up-skill your research skills, so you can
About The Course
This course will provide you with a comprehensive overview of the circumstances we would use qualitative research and allow you to determine where in your day-to-day life you might need to conduct some qualitative research. It will do this by teaching you the methods we use in qualitative research, providing you with a toolkit to analysing your data, and building your confidence in presenting your findings to the different audiences you may face in your day to day working life.
What Will You Learn?
Our qualitative research skills masterclass is filled with practical tips, lessons and guidance that will help you master a new set of skills that are vital to the 21st-century business environment.
Through a series of short video-based lectures, you will learn how to:
Develop a comprehensive understanding of the reasons we use qualitative data, and when qualitative data can benefit your research
Effectively assess the strengths and weaknesses of different research methods, and confidently chose the method best suited to your needs
Develop a toolkit of analytical skills that will enable you to interpret and analyse any qualitative data set
Design and deliver your own impactful and insightful qualitative research project
Communicate your findings effectively to a diverse range of audiences
Become a more flexible and adaptable researcher
Who Is This Course For?
This course is designed for business professionals seeking to develop a more holistic and insightful perspective on a business problem or challenge that they are facing – from new market researchers to leaders, directors, small business owners and entrepreneurs.
Are you ready to develop a more in-depth understanding of a business problem that numbers alone just won’t answer? Let's get started!