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Social Media Marketing for B2B Using LinkedIn | Expert Instructor Has Done LinkedIn Advertising since 2011: Kellogg MBA
Welcome to the ultimate course on LinkedIn marketing, lead generation & advertising for B2B in 2022. Master B2B social media marketing!
I've been advertising on LinkedIn since 2011, and I have an MBA from the #1-ranked business school for marketing in the USA.
The main benefit of this course is teaching you how to use LinkedIn to get new customers. For example, I'll walk you throught a case study on how one ad campaign generated a 500% return on investment. To get customers we’re going to use LinkedIn ads, but also account based marketing (ABM), LinkedIn Sales Navigator, your LinkedIn company page, and other tactics such as automating connection requests.
After this course, you’ll be able to acquire new customers using LinkedIn efficiency by using the top, middle, and bottom of the marketing funnel. You’ll be able to put together a LinkedIn customer-acquisition plan.
I'll talk about LinkedIn ads of various types with different objectives. The key to cost-effectvie lead generation and customer acquisition is mapping out the entire funnel, not just short-term lead generation.
The major sections of this LinkedIn marketing course are:
BOFU (Bottom of Funnel): generating short-term revenue
MOFU (Middle of Funnel): tactics such as product education & nurturing that will enhance BOFU
TOFU (Top of Funnel): generating broad awareness and problem education to provide the basis for subsequent revenue generation
I'll talk about the details of LinkedIn campaigns I worked on and provide 3rd-party case studies. I'll give you tutorials, strategies, and tactics to pull everything together.
This is a more structured approach to LinkedIn marketing than my previous courses which focused on jumping straight into tutorials.
This course is for people in B2B marketing and potentially those in outbound sales and business development.
Let’s get started!
Key Marketing Topics:
LinkedIn Lead Generation
LinkedIn Advertising (LinkedIn Ads)
Social Media Marketing