All in 1 Guide: Google Ads, YouTube Ads, Bing Ads, Facebook Ads, Instagram Ads, Messenger Ads, LinkedIn Ads, Retargeting
This Digital Advertising Course is your Complete All in One Guide. Learn Google Ads, YouTube Ads, Gmail Ads, Bing Ads, Facebook Ads, Instagram Ads, Messenger Ads, Dynamic Ads, Retargeting Ads, Re-Engagement Ads, Copywriting for Advertising & Meta for Business. This Digital Advertising Course is full of Hands-On Screen Recordings & Face2Face Explanations. It has been Filled with Interactive Quizzes Making Learning Fun. After Completing this Digital Advertising Course you will be able to Confidently Setup, Lead & Optimise Campaigns on Google & Meta Platforms. You will be also Able to Write Ads that turn Searchers into Buyers. Learn Digital Advertising Today. From Zero to Hero in a Couple of Days.
Setup your Google Search & Display Campaign Today
Google Ads are a great way to boost your brand profile, generate more leads and traffic, and gain more sales. The Google Ads platform focuses on Pay Per Click (PPC) ads, where advertisers pay per impression on an ad. PPC marketing is a tailorable, affordable form of web marketing, but to succeed, and not waste money, you must take the right approach. Typically it takes many years of experience to gain the in-depth knowledge necessary to get the most out of your PPC campaign.
With this Google Ads course, we aim to get you on the road to success faster, and as long as you are willing to put the work in, and apply our techniques and strategies, you'll be well equipped with everything you need to succeed. The strength of advertising with Google lies in its massive market reach and the ability it gives you to create highly targeted campaigns. With Google Ads you can drive quality traffic to your brand, garnered from people searching Google for products and services, similar to the ones you're offering.
To boost your reach, ads from Google often feature across other platforms, including YouTube, Blogger, and the Google Display Network. Another great feature of Google Ads is the Google Ads Analytics dashboard, which allows you to monitor the performance of your ads over time. This helps you hone the effectiveness of your Google Ads and adjust your content and target audience for a more optimal return on your investment. It's definitely worth investing in Google Ads, as even if you're ranking well organically, your results are likely to appear lower than those who have paid to promote.
Write Google Ads Copy that People Love to Click On
If you want maximum click throughs, you must use copywriting strategies that evoke strong emotion and are targeted to your ideal reader. The best type of Ad Copies are short and punchy, with enough impact to arouse curiosity, or provoke a reaction. Incorporating numbers is a great way to make Ad Copies sound more specific.
Find & Choose the Right Keywords
Search for words or phrases related to your products or services. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.
Optimise your Google Ads Targeting
Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal. Google Ads offers different ways of targeting your ads.
Learn New Keywords Matching Options
Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query in order for the ad to be considered for the auction. So you could use broad match to serve your ad on a wider variety of user searches or you could use exact match to hone in on specific user searches.
Use Efficiently Negative Keywords
Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).
Understand everything about new search terms reports
Use the search terms report to identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren't as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren't interested in it.
Use Auction Insights to Compare Performance
The auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This information can help you make strategic decisions about bidding and budgeting by showing you where you're succeeding and where you may be missing opportunities for improved performance. The auction insights report is available for both Search and Shopping campaigns.
Determine a Bid strategy Based on your Goals
Google Ads offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions, or views you can determine which strategy is best for you. In this article, we'll describe how to use your advertising goals to choose your bid strategy.
Improve your Google PPC Quality Score
Google uses your PPC Quality Score (QS) to decide how your ad should rank. The higher your quality score, the better your position will be. This score factors in how relevant your landing page and ads are to the keywords you've selected and also assesses your expected clickthrough rate.
Make use of Ad Extensions
Ad Extensions let you supplement your Google ad with one of five additional features for no extra cost. You can select from a Sitelink, Call button, Location info, or App download link, or can choose to showcase an Offer instead.
Use the Power of Google Discovery Ads
You can use Discovery campaigns to help reach up to 3 billion customers across Google feeds to achieve your performance goals in Google Ads. Thanks to Google's audience and customer intent signals, this campaign type helps you deliver highly visual, inspiring personalized ad experiences to people who are ready to discover and engage with your brand—all through a single Google Ads campaign.
Maxime your Efficiency with Google Max Performance Ads
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. Performance Max combines Google's automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more. They're all empowered by your specific advertising objective (for example, if you have a CPA or ROAS target) and the creative assets, audience signals, and optional data feeds you provide.
Learn Google Ads Retargeting
Retargeting is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
Set up Google shopping (Google Merchant Centre)
If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you'll send us your product data with Merchant Center and create a campaign in Google Ads. Then, we'll use your campaign to create ads on Google and around the web where potential customers can see what you're selling. We call these placements Shopping ads because they appear in a different, more visual format. In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads.
Create Visual Performance Reports with Google Data Studio
You can add Ad Manager as a data source in Data Studio to create data visualisation reports. The most popular Ad Manager report dimensions and metrics are available. These reports can be securely shared with others in your organisation or publicly.
Learn how to Efficiently Setup YouTube Ads
YouTube connects you to the people who matter most to your business. Turn viewers into customers, on any budget. YouTube Ads uses Google data to match your message to the right people at the right moment. YouTube Ads make it easy for people to choose your business. Get more purchases, subscribers, website visits, and more. Anyone can make a YouTube ad that gets results.
Learn how to Quickly Import & Setup Bing Ads from your Google Ads Account
Create deeper customer relationships with Microsoft Advertising. Deliver relevant, personalized experiences to a wider audience that’s ready to engage and purchase online. Reach people where and when they’re ready to act. Access 724 million monthly unique searchers on the Microsoft Search Network and 250 million unique users through native advertising on brand-safe experiences.
Understand Customer Journey on Social Media
The customer journey on social media is very similar to real life.
Awareness – In the real world it would be giving you a leaflet with an invitation into the store.
Consideration – In the real world it would be visiting the shop and trying the product.
Conversion – In the real world it would be going to the cashier and paying for the product.
Learn Meta Ads Objectives
Before you create an ad, first consider what your business goals are. It's important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website. As your business grows, your campaign goals will change. First, your campaigns may focus on building awareness and acquiring new customers. Later, you may encourage people to make a purchase or sign up for an event.
Learn How to Use Facebook Ads Library
Facebook Ads Library was designed to give anyone and everyone accesses to advertising taking place on Facebook. This approach is to promote transparency sharing as much information as possible. You have access to a collection of all advertisements running from across Facebook Products, including Instagram.
Learn How to Setup & Use Meta Business Manager
The purpose of Facebook Business Manager is to help you “manage ad accounts, Facebook pages, and the people who work on them — all in one place.” Business Manager is more or less the hub for accessing all of your Facebook marketing needs, including ad accounts, catalogs, pixels, and business pages.
Learn How to Proceed Domain Verification
Apple has announced changes with iOS 14 that impact how Facebook receives and processes conversion events from business tools like the Facebook pixel. Domain verification helps Facebook ensure that only the rightful parties can edit link previews that direct to your content. Once you have verified your domain, you can assign specific Pages editing permissions for your ads. Pages associated with your Business Manager that do not have editing permissions won’t be able to make changes to your ads.
It's free to verify your domains. There are 3 domain verification methods:
Add a meta tag to your domain's home page
Upload an HTML file to your web directory and confirm ownership of your domain in Business Manager
Add a DNS TXT entry to your DNS record to confirm ownership of your domain
Learn How to Easily Setup Meta Pixel & Conversion API on WordPress
When you use the Conversions API along with our other Facebook Business Tools, you can gain additional insights into the people who interact with your business. Best practice is to use the Conversions API in addition to the Facebook pixel to help maximize the effectiveness of your website events.
The Conversions API is designed to create a direct and reliable connection between marketing data (such as website events and offline conversions) from your server, website platform or CRM to Facebook. This marketing data helps power ad personalization, optimization and measurement on Facebook so that your ads are shown to people who are more likely to be interested in them. There are several options you can use to set up the Conversions API. Many integrations don't require a developer, and if you use a commerce platform such as Shopify you can set up the Conversions API in just a few clicks.
The Conversions API can help you to:
Reduce your cost per action as a result of improved connectivity. Data from the Conversions API is less impacted than the pixel by browser loading errors, connectivity issues and ad blockers. When you use the Conversions API alongside the pixel, it creates a more reliable connection that helps the delivery system decrease your cost per action.
Optimize ads for actions that happen later in the customer’s journey. Examples of these events include actions that happen after a purchase (such as subscriptions), actions that happen in stores, or even customer scores. This information helps Facebook show your ads to customers who are more likely to be profitable and generate value for your business.
Improve measurement. The Conversions API can help you better measure ad performance and attribution across your customer’s full journey, from discovery to conversion. This helps you better understand how digital advertising impacts both online and offline results.
Reduce your cost per action as a result of increased event matching. Your marketing data is most effective when it can be matched with accounts on Facebook apps and services. With the Conversions API, you can include additional customer information parameters that help increase matched events and your Event Match Quality sc